I had the opportunity to present this at the July ’09 Manifest company meeting to showcase our Online Social Engagement capabilities in order to better educate each other as well as our clients.

I feel like this was my “coming out” party! After immersing myself in the topic of social media for what feels like ages I was finally able to pull a “short” primer together with much of what I’ve learned. The following outlines the steps I feel are necessary to just about every social engagement strategy… all wrapped in metaphor using relationships. Without further ado, let’s get it on!

As always, I’d love to here your thoughts! Thanks!