FTC Keeping Tabs on Marketers, Bloggers


Ann Taylor Loft event invite

Ann Taylor Loft event invite

The FTC is keeping a closer eye on blogger marketing outreach programs than you think. Ann Taylor was investigated for offering a “special gift” to those writing about an exclusive fashion preview. Ann Taylor wasn’t fined but this serves as a warning to make sure full disclosure is used when trying to build blog ‘buzz’.

Full story here:

http://adage.com/article?article_id=143567

2010
04/29
POSTED BY
CATEGORY
Brand
Marketing
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