Couldn’t agree more on the iterative and integrated points on the process. Strategy should be alive, breathing, ever changing; not-one and-done. Successful strategies need to be fed in order to be sustained.

(click for full-size image) I’ve been kicking these around for a little while. Would love to hear what you think. Process should be… Integrated – an ongoing part of the design process, not just the beginning and Iterative – continually tested and readjusted based on observed interaction Experiences should be… Self-sustaining – powered by the interaction and social engagement they create, not by paid advertising and PR and Mutually Beneficial … Read More

via Mike Arauz – The Blog