Archive for the ‘ Brand ’ Category

Recent Work: SmartTech Homes

It’s been a busy 2011 already and hard to believe that January is already over. So much for my resolution to blog more often! I spite of that though I wanted to take a quick moment to post a site design that I’m currently working on for a Chicago-based home builder specializing in extremely efficient [ READ MORE ]

Why Bigger is Not Always Better

I think a person’s choice in coffee mug says a lot about a person; especially if they don’t drink coffee but that’s another matter all together. Several years ago a former co-worker gave me a coffee mug from the American Marketing Association (also a former client) with the question, “Can you make the logo bigger?” [ READ MORE ]

Are Google and Microsoft Word Taking Design Cues from Each Other?

The other day the Mac users at Vodori got a little treat…an upgrade to Microsoft Office 2011. While I’m not a master of the spreadsheet nor the power presenter I do appreciate the Office suite, especially Word. So when I went to open Word for the first time I noticed that MSFT had already placed [ READ MORE ]

My logo: Designed in 8 Steps

You never know when inspiration will strike. Hopefully when it does, you have a way to capture the idea thus sparked. This time I have to say I was lucky. I was actually hard at work at something absolutely unrelated to the new logo for myself I’ve been thinking of deep…in the way back of [ READ MORE ]

Personal Branding: My Logo Redesign

For those of you who know me personally, you likely know me by both Christine and Morty which is short for my last name. This is actually where mortmort.com stems from with a little help from the Sweedish Chef from days of yore… But I digress… For myself and countless others, personal branding proves to [ READ MORE ]

Recent Work: Firm58- Site Redesign

Like the cobbler’s children who go without shoes, I’ve always been the Designer without a proper portfolio site. There’s a few reason’s for that. One is having the time to put the design and code together. Two is being able to come up with the right look and feel for myself. (It’s difficult to see [ READ MORE ]

Article Research: Social Listening & Engagement Tools

Dear Friends, Since November of ’09 I have been on the look out for social listening and engagement platforms (or tools/data gatherers/workflow managers, etc.) in order to create a comprehensive article comparing them to each other. Below is the list of tools I’ve either used extensively, used briefly, or am planning to try out in [ READ MORE ]

Thought for the Day: Awards

When asked about awards I’ve won…”The awards I’ve won won’t be found on any mantel; they’re in my clients’ pocket.&#[ READ MORE ]

FTC Keeping Tabs on Marketers, Bloggers

The FTC is keeping a closer eye on blogger marketing outreach programs than you think. Ann Taylor was investigated for offering a “special gift” to those writing about an exclusive fashion preview. Ann Taylor wasn’t fined but this serves as a warning to make sure full disclosure is used when trying to build blog ‘buzz’. [ READ MORE ]

Facebook Gone Wrong: A quick sample from Nestlé

Late last week Nestlé gave us a great example of how quickly things can get out of control when you don’t stop to THINK about what you’re saying! How NOT to respond, unless you want a fire fight on your hands… Status update from Nestlé: “To repeat- we welcome your comments, but please don’t post [ READ MORE ]

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