October 30, 2009

The Fall Crawl-Halloween Style in Chicago

BOO!!!!

Details are finally HERE!!! Every year my co-workers at Manifest Digital and I throw a fall pub crawl; Hope you’ve got you’re costumes ready kidz, this year we’re crawlin’ in style…Halloween-style! This year we will start in the Southport and Belmont area and head North.

We’ll start at Schoolyard FRIDAY 10/30 (TODAY) from 6-7:15pm to give everyone enough time to go home and change into costume if needed and/or to just have enough time to head over there. PLUS there’s pretty good food there; a perfect way to start a crawl ;)

Full schedule is below but we’ll spend about 45 minutes at each bar after Schoolyard.

Costumes are encouraged but not required. All are welcome; let’s pack these places :)

All Bars are on Southport…cross streets listed and then our expected arrival.
Schoolyard at School 6:00
Southport Lanes at Henderson 7:15
Justin’s at Roscoe 8:00
Mystic Celt at Newport 8:45
Lange’s Lounge at Cornelia 9:30
Messners at Addison 10:15
Hye Bar at Waveland 11:00
Cullen’s at Grace 11:45
Toons at Byron 12:30

Tweet me if you can come out @cmortensen

(No promises that I’ll be checking Twitter during this though ;) Although I shall of course do my best)

FeerTheBeer

Last year we had each bartender sign our "Fear the Beer" shirts from our office volleyball team. Can't wait to see what we come up with this year!

October 22, 2009

Brands Interact with Eachother on Twitter Too

Did you see that? Did you catch what just happened on Twitter? Unless you were glued in front of you computer tonight like I’ve been (and I REALLY hope you weren’t and instead perhaps were enjoying dinner with a loved one) you missed 2 major brands interact with each other. What 2 brands? Ford and Best Buy.

Twitter exchange seen via TweetDeck

Twitter exchange seen via TweetDeck

Now as we all know, brands actually consist of groups of people but the Twitter representations are even more tangible. In the above exchange Ford’s @ScottMonty reaches out to his Twitter community for help on his personal computer. In 10 seconds flat BestBuy’s @Twelpforce swoops in to help! If you ask me that’s one awesome social engagement and customer service, brand sandwich!

I have to add however, that the Twitter name of “@agent3012″ takes quite a bit of humanism out of the exchange, but I can understand the reason behind the convention with that many users on one account.

October 20, 2009

Life Online < Life at Large

I suppose it’s a minor thing really. And something that I just can’t seem to sit with for any length of time. Perhaps you’ve noticed it, perhaps not…but I just can’t for the life of me settle on a damn site style or name for this blog!

For now though let’s go with “Life at Large” shall we? Life Online or Keepin’ It Real never really sat well with me. Even though I am a big fan of keepin’ it real as opposed to the normal BS you usually see or hear, I never could get over the permeating layer of cheese the phrase seems to conjure. Originally, I had hopes of spinning “keepin’ it real” throughout the thread of posts to carry out the theme but my topics vary as much as my interests.

SO this brings me to “Life at Large”. Let’s see how this fits for a bit shall we?

If there’s something you think would fit well, feel free to share in the comments. Write ya soon!

October 16, 2009

My Addiction to the Vampires Live iPhone App

Vampires Live Splash Screen

Vampires Live Splash Screen

So I’m on vacation this week for a little R&R after running the Chicago Marathon on Sunday October 11 and I’ve been fixing things up around the house, hanging with my parents, stayed out until 5am on a school night (my poor friend Brian) and of course I’ve been looking for new iPhone Apps to download and tell you about.

Well there are several I’ve found but the one I’ve become completely addicted to is called Vampires Live by Storm8. It’s a role playing type of game that takes me back to my childhood playing Sid Meyer games on my PC for countless hours (Anyone remember Covert Action?). Basically it’s a MMORPG where you have mission to complete, skills to hone, and clans to amass! It’s a completely free game and there’s so much more I could write about it but just wrinting this makes me want to go play it :)

If you do happen to get this app, join my clan using the code: GG85XP

October 5, 2009

Cheer for me at the Chicago Marathon…PLEASE!?

I’m not too proud to beg…I’ll need all the help I can get :)

Here’s where I will likely be on marathon day (Sunday Oct 11) at a 12 minute mile pace (I run very slow so if you are watching others, I take a much longer time to pass you by). Likely I will slow down after 18 or 20 so if you don’t see me at these exact times, don’t panic. If you do track me online you will be able to see if I’m on pace or adjust accordingly. Assume it takes me an hour to run 5 miles if that helps so overall it will take me a minimum of 5 hours and 15 minutes. More than likely it will take me 5 hrs and 45 so not sure when the extra 30 minutes will come into play.

Let me know if you plan to be around and where you’ll be so I can find you. I’ll let you know what I’m wearing once I decide!

Register for runner tracking here: http://live.activeresult.com/msg/MSG-signup.tcl?event_id=37
Course map here: http://www.chicagomarathon.com/CMS400Min/uploadedFiles/Chicago_Marathon/Runner_Information/09_CM_Map_9_7.pdf

  • Start Line: 7:50 am (probably 20 minutes after official race start which is at 7:30am)
  • Mile 5.5 – Old Town at LaSalle & North – 9:02 am
  • 10.K mark for runner tracking (compare this to the runner alert to see if I’m on time) – 9:12 am
  • Mile 7.5 – Boys Town at the turnaround at Addison – 9:30 am
  • Mile 10 – Old Town by Sedgwick & North – 9:50 am
  • Mile 12.5 – Adams near Franklin by Eileen – 10:20 am
  • Mile 13.2 (halfway point and runner tracking) – Adams after Wacker – 10:30 am
  • Mile 17.5 – Little Italy on Taylor street past Halsted – 11:32 am
  • 30K mark for runner tracking (compare this to runner alert to see if I’m on time) – 11:45 am
  • Mile 21.5 – Chinatown at Archer & Wentworth – 12:20 pm
  • Mile 26 – Michigan & Roosevelt – 1:12 pm

If you are actually going to be out and want to stick around to cheer me on let me know where you’ll be and I’ll try to look for you too! I’ll even likely have my phone on me. If I’m feeling good I’ll even Tweet LOL!

At the end of the Chicago Marathon walking down Jackson after being forced to stop running. You can see the fire hydrants going full blast in the background. Where was THAT at mile 10? Oh wait that’s how I got water to drink once my bottles ran out.

September 3, 2009

Twitter Basics: What’s all the fuss about?

As part of an ongoing effort to cross-train our team members at Manifest Digital, I was asked to create a series of 1 hour sessions on Social Engagement. Having presented A Primer on Social Engagement at our July company meeting what better way to continue the discussion than a 101 on Twitter and build from there?

Next on the list of sessions is:

  1. Twitter & Facebook- Beyond the basics, marketing for brands
  2. Selling Social- Speaking to clients about Social Engagement
  3. Measure & Monitor- Determining ROI & Radian 6 demo
  4. Community Building- When, Why and How
  5. Crisis Management- What to do when shit hits the fan

Below is what I gave to the participants in the Twitter Basics conversation so that when we get to the next session on using Twitter for business we’re all speaking the same language. Thoughts and comments are welcome as always.

What’s all the fuss about?

Some aspects of social media can seem a little intimidating. It’s a lot like the first day of high school; everything’s new, there are kids in the hallway using words you’ve never heard before, and you’re just not quite sure who to talk to or where to go. Don’t worry! You’re not alone, and luckily it’s pretty easy to get ramped up.

First Things First-What’s Twitter and why should I care?

Twitter isn’t just a cute way for keeping in instant touch with friends on mobile phones anymore. For some, it has ramped up quickly as their search engine of choice with its human driven results/filtering. For others it’s been a lifeline during times of crisis (i.e., Iran elections, Mumbai hotel attack)

Applications galore allow you to find friends all over the world with similar interests and keep up with them in real time.

Businesses can form instant direct relationships with their customer bases simply by signing up and using the service regularly, and according to the models Twitter is trying out, they will soon be able to advertise to the Twitter community as well. It has grown into a behemoth that is hard to get your hands around right off the bat.

Twitter 101-The Basics

  1. Go to Twitter.com and click “Sign up now”
  2. Fill out the information and you’re ready to dive in
  3. Choose a name that is easy to read and memorable. You may also want to consider the shortest possible version of your name because as you gather a following people will want to pass on your little nuggets of insight in the form of a ReTweet (RT), which will include your name.

(You can set up multiple accounts just be aware that you must use a different email account for each username)

So you have a new Twitter account…now what?

  1. Decorate your new home. You can customize your page with their free backgrounds or you can create your own.
  2. Make your mark. Add a photo to distinguish you. This may seem menial but it’s actually the way most people will recognize your Tweets. Do this by clicking on the Settings link at the top of the page and then the “Picture” tab.
  3. Start building your network. Find people you know who are already on Twitter and let them know you’ve arrived! At the top of the page click on “Find people”. Twitter will allow you to import e-mail lists, contacts from instant messaging services, and you can find your friends on their search engine.
  4. Seek & ye shall find. The best way to build a list of interesting people is to go to the Twitter search engine at search.twitter.com and plug in your interests. This will then spit tons of people back out at you that you can choose to follow. Twitter will also give you some suggestions for people to follow.

Tweet Speak

This is usually the most intimidating part about Twitter…the lingo. People LOVE to integrate all forms of the word Twitter into new words or actions specific to the site. Like everything else, some people take it too far. (Twitterverse, Twittershpere, Tweeple, Twopic, Twitterati etc., etc., etc.) A fun list of Twitter words (Twords) is available for you to enjoy via the wonderful blog Mashable

For example:
A Tweet is simply a 140-character post. Tweets are the building blocks of Twitter.

Followers are people you choose to keep track of; it’s like adding a friend on Facebook. Many people try to collect as many followers as possible but if you want to have an impact it’s about quality not quantity. Remember, this is a tool (or twool :) people use to communicate.

If you want to send a Tweet (a message) to a particular person just add “@” to the beginning of their username within your Tweet (e.g., @cmortensen, @manifestdigital, etc)

You can also send private messages to people (or Tweeple) on Twitter by adding “D” before the username. The only stipulation here is that you both have to be following each other. This helps ward off spammers.

One of the other great things about Twitter is that you can follow conversations on particular topics by using Hashtags (#). Hashtags are a sort of short hand best explained with an example. If you are watching a webcast, say from Inbound Marketing University and you want to know what everyone else thinks about the class simply search using the hashtag #IMU. The (#) symbol always precedes the phrase, which can be either short or long. Some common ones are #followfriday, #nightshift, #fb, #job, #quote, #fail

To see the most popular hashtags look at http://hashtags.org/

Twitter Tools

The most interesting thing I find about Twitter is that most Tweets don’t come from Twitter at all; they come from third-party applications (aka-clients). There’s a ton to choose from and each one has its perks. I did a short review of some here: http://mortmort.com/2009/06/11/review-a-look-at-twitter-clients/ If you have a favorite that’s not reviewed please let me know because I’d like to post an update to this list at some point.

http://twittercounter.com/

http://tweetstats.com/

http://twitter.grader.com/

http://twinfluence.com

http://tweetcloud.com/

August 25, 2009

Social Engagement- A Primer

I had the opportunity to present this at the July ‘09 Manifest company meeting to showcase our Online Social Engagement capabilities in order to better educate each other as well as our clients.

I feel like this was my “coming out” party! After immersing myself in the topic of social media for what feels like ages I was finally able to pull a “short” primer together with much of what I’ve learned. The following outlines the steps I feel are necessary to just about every social engagement strategy… all wrapped in metaphor using relationships. Without further ado, let’s get it on!

As always, I’d love to here your thoughts! Thanks!

July 2, 2009

Secret Project: The Language of Business

My Friends,

I need your help. I can’t get into specifics just yet but several co-workers and I had a brilliant idea today whilst enjoying our lunch. Here’s the request: List the business catch phrases you hear day in and day out in meetings, at your desk, even at the water cooler.

By catch phrases I mean those colloquialisms, idioms, and jargon people throw around that when you stop and think about it mean nothing in real life. Here’s some examples (which, by the way, I too have caught myself using some on several an occasion):

  • circle back
  • move the needle
  • in the weeds
  • riffing (meaning free form, making it up as we go)
  • [the ever popular]…100,000 foot view
  • boil the ocean
  • texture around the edges
  • get back to neutral
  • flip the switch on
  • getting more religion around this
  • socialize this (as in, I’m going to take this back to the team and socialize this)
  • ride the clue train
  • jump the shark
  • red flag (as in; the red flag [alarm, early warning sign] in the process you’re describing is…)
  • blue sky
  • [add your own in the comments below]

Here’s some fun links to check out:

There’s so much out there. If you come across things on this or similar topics please post it here as well. Also, I posted a topic similar to this in the past that included recommended reading if you’d like to see more on why some people speak this way.

Thanks for your help! I’ll be sure to keep you all posted once the secret project is complete!

June 16, 2009

Re:cycle

If you’re just getting into cycling you probably have quite a few questions. And if you’re like me, it’s actually more like a reintroducing yourself with that 2 wheeled mode of transportation you used to rely on as a kid, than it is a sport. If the latter is more the case you’re screwed you have even MORE questions.

for about 6 years now I’ve had a really nice K2 mountain bike  but have barely ever ridden it until my most recent move back into the city. I’m finally getting into this and couldn’t be more excited…so much so that I even bought a new road bike from Republic Bikes but that’s another post for another day.

I figured that biking to work (11 miles one direction) would not only be great exercise, save money on gas and thus lower my carbon footprint, but best of all I suspected it should be a perfect compliment for my Chicago marathon training this year! Being completely green to biking and with all the questions I have, naturally I turned to Google for help. Look up “benefits of biking to running” and the first article you get is one from Cool Running that’s 12 years old but answers the base questions in plain English. Just what I needed!

Take a look yourself (below this are additional articles that may be of interest):

Biking for Cross-Training

By Josh Clark
Posted 19 September, 1997

Biking is hands down the best cross-training complement to running. It roughly simulates the motion of running and can actually help you improve your leg speed.

While running benefits calves and hamstrings, it largely ignores the front leg muscles that biking helps: the quadriceps and (if you use toe clips) the shins. By strengthening the muscles opposite those exercised by running, biking helps you improve running performance and avoid injury. The benefits show up in your race times: regular intense biking workouts can shave as much as 10 percent off your 10K time. And like running, the aesthetics of biking aren’t too bad either. If one of the best things about running is all the fresh air and scenery, biking offers the same benefits.

In terms of fitness benefit, three or four miles of biking equals about a mile of running. The real trick is to find a place where you can really push your pace enough to get your heart rate up as high as you would with a run. If possible you want to find a route that requires you to slow down as little as possible — no turns, no pedestrians, no stop lights, no traffic. Not an easy task, and you have to take what you can get. Try to find some good hills to bike on. Uphills can be particularly challenging, demanding more effort of you on your bike than they would if you were running them.

Speaking of hills, there’s always mountain biking. On tough trails, this can be as challenging a workout as you’ll find. Combined with steep hills, these trails require plenty of pushing and pulling to control the bike, and you actually wind up getting a good upper body workout too.

If you’ve never found much appeal in the call of the wild, however, feel free to use a stationary indoor bike. Depending on the speed and resistance settings you choose, you can get roughly the same amount of aerobic benefit as you would running for the same amount of time. The downside, of course, is that you never leave the same spot, and you’re always staring at the same four walls. But a book or television or the right music can go a long way to lighten the gloom. Computerized bikes that incorporate hills and speed changes can also add some variety and interest.
The right form

Just as form is very important in running, the same is true for biking. Make sure that your seat is adjusted to the right height. When your leg is extended fully with your foot flat on the pedal, the knee should be just slightly bent. The handle bars should also be adjusted to the correct angle. If in doubt, drop by a bicycle shop to have an expert make sure you have the right fit.

Whatever type of bike you’re riding, try to pedal at the same speed (revolutions per minute, rpm) as your usual running pace. If you find it difficult to maintain this speed, drop down a gear or two (or reduce the resistance on a stationary bike). Biking against too much resistance can be hard on your knees. Competitive runners should aim for the same rate as competitive bikers, about 90 rpm. Less experienced runners and bikers might find this difficult; if so, lower your sights and aim for 80 rpm. This will make for a fairly intense workout. On hills, try to maintain at least 60 rpm in a low gear and avoid standing up; it’s more efficient and more athletically beneficial to stay down.

If you’re new to biking workouts, you may be surprised how quickly your legs — so trusty for running — tire out on the bike in your first few sessions. Keep in mind that biking uses muscles that aren’t much strengthened from running. It will take a little while for them to get used to the new activity.

Finally, to play mom for a moment, you that you should always bike with a helmet. If you’re on the roads, follow all traffic laws, and ride with traffic. Be careful out there, those cars are a lot bigger than you are on your bike…”

ADDITIONAL LINKS YOU MAY FIND HELPFUL

Calorie-based conversion of biking to running

Riding can make you faster but you have to ride hard

Find out if you’re really a Slacker or not with “The Slackers Guide to Bike Commuting”

June 15, 2009

It’s the Little Things

So there I was, doing yet another random task online…uploading a profile picture to my new and long overdue Technorati profile, when I came across this little gem of copy that I felt I had to share with you…

Tip: Please do us a favor and upload a photo that does not show your very special but also very private parts. When you do that, we have to take time away from making our website faster and better to go find your profile and hide it, and that’s bad for you and us. Thanks for helping!”

Technorati Profile Picture

Technorati Profile Picture

I love the tiny bit of humor used here. Oh and if you enjoy this blog if you don’t mind a little shameless self-promotion, there’s a link below to Add to Technorati Favorites, please click, THANKS!

Keep it Real
:)