Did you see that? Did you catch what just happened on Twitter? Unless you were glued in front of you computer tonight like I’ve been (and I REALLY hope you weren’t and instead perhaps were enjoying dinner with a loved one) you missed 2 major brands interact with each other. What 2 brands? Ford and Best Buy.
Now as we all know, brands actually consist of groups of people but the Twitter representations are even more tangible. In the above exchange Ford’s @ScottMonty reaches out to his Twitter community for help on his personal computer. In 10 seconds flat BestBuy’s @Twelpforce swoops in to help! If you ask me that’s one awesome social engagement and customer service, brand sandwich!
I have to add however, that the Twitter name of “@agent3012” takes quite a bit of humanism out of the exchange, but I can understand the reason behind the convention with that many users on one account.