Daily Find: Smart, Witty, and Brilliant Campaign


Aquent Campaign Creative

Found today while reading an article on Mashable was the single most simple and brilliantly done banner campaign I have come across in quite a while (without going to bannerblog or the like). I try not to throw out such high remarks very often because well let’s face it…we see a lot of ishh out there everyday. (fyi…”ishh is SnoopDogg-speak for sh*t. Now you know what your kids are saying at dinner.)

The banner ad starts out with your standard square simply inviting you to play a game, but right away you know something is off. Upon rollover it expands with additional instructions on how to play this game. Pay attention to the copy in the screen shots that follow. I’d go into more detail but I don’t want to ruin it for you.

Ad in context

Ad in context

Banner frame 1

Banner frame 1

Banner frame 2

Banner frame 2

Banner frame 3

Banner frame 3

Banner frame 4

Banner frame 4

Banner frame 5

Banner frame 5

Landing Page

Landing Page

Landing Page- Product Rollover

Landing Page- Product Rollover

Landing Page- Logo Rollover

Landing Page- Logo Rollover

Landing Page- Search Rollover

Landing Page- Search Rollover

See. Smart, witty, and brilliant. Mainly because it’s such a simple idea that’s fairly well executed (except for that HUGE OBNOXIOUS drop shadow!), I think this campaign works. Aquent clearly knows their audiences. I think my favorite part is the blinking “OMG Flash Banner” at the top of the page and “Encouraging words!!!” in frame 5 after you’ve “played the game”. I literally LOL’d when I saw that and when an ad can do that believe me, I take note.

If you’d like to poke around the site yourself take look…

http://www.internetonlinewebsite.com/

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